TRANSLATED EMOTION

linerule

YCN

The Translated Emotion Campaign sets out to inspire culturally engaged young people to experience the Royal Opera for the first time. This Campaign challenges the negative preconception that young people don’t attend the opera because there is a language barrier.

This integrated campaign breaks this barrier by taking lyrics from classic operas to create emotionally charged images. Powerful images of joy, rebellion and passion, show that the opera expresses emotion that anyone can understand. The Translated Emotion Campaign uses opera to sell the opera

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